Mobile Website Design

Mobile-First Website Design

Industry Transformations You Should Be Aware Of:

Mobile phones have taken center stage as the primary communication medium for a majority of users in the U.S., particularly those aged 15 to 50. The latest statistics reveal that more people communicate via SMS than through email, and mobile phone ownership outnumbers that of credit cards or computers. Naturally, this shift has prompted business owners to explore this market. The two most prominent avenues that have gained significant popularity are mobile applications (apps) and mobile-optimized websites. This has sparked debates in some circles, particularly regarding which method is superior, especially when opting for only one.

Since July 1st, 2019, mobile-first indexing has become the default setting for all new websites (those new to the web or previously unknown to Google Search). For older or existing websites, ranking and indexing have shifted to mobile-first indexing. Essentially, this means that Google primarily uses the mobile version of content for indexing and ranking. In the past, the index primarily relied on a page's desktop version when assessing its relevance to a user's query. However, since the majority of users now access Google Search via mobile devices, Googlebot predominantly crawls and indexes pages using the smartphone agent moving forward.

This change applies not only to Google but also to all major search engines, including Bing, Yahoo, Alexa, Siri, Cortana, ask, and more. Any business seeking exposure must prioritize the mobile experience ahead of the desktop version.

Website Design for Targeting Mobile Audiences

When it comes to website design projects, our company adopts a native approach for mobile devices. All our website designs encompass multiple screen views to ensure similar or identical views of content across different devices. Since 2014, we've been implementing responsive technologies, and since 2020, we've gone further by creating custom mobile views for various devices and resolutions. This means that any website can now offer different views, fonts, designs, graphics, images, and content based on the device. This approach is ideal for marketing and enhancing user experiences. No more vast empty spaces, infinite scrolls, or zooming in to read. The end result is a clean, readable layout that aligns with search engine guidelines.

Understanding Responsive Web Design

Responsive web design (RWD) is a design approach that ensures web pages display well across an array of devices and screen sizes, from the smallest to the largest. Recent advancements also consider viewer proximity as part of the viewing context, extending the principles of RWD. To achieve usability and user satisfaction, content, design, and performance must be consistent across all devices.

A site designed with RWD adapts its layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries.

• This approach allows the page to employ distinct CSS style rules based on the device's characteristics.
• Responsive layouts automatically adapt to any device screen size, be it a desktop, laptop, tablet, or mobile phone.
• Media queries allow the page to use different CSS style rules based on the characteristics of the device the site is being displayed on, e.g. width of the rendering surface (browser window width or physical display size).
• Responsive web design has gained increased significance as mobile device users now account for over half of total internet traffic. In 2015, Google introduced Mobilegeddon and began favoring mobile-friendly sites in search rankings for mobile device searches. Responsive web design exemplifies user interface flexibility.

The Cost of Mobile Website Design

In most cases, the cost of mobile-friendly or mobile-first website design remains identical to that of desktop website design. Smart techniques and specific software handle much of the laborious tasks that were previously necessary to achieve the correct layout. Custom work is only required in a few cases, such as concealing repeated information from users.

Here's an example from our website: When you browse it from your desktop or a large tablet, you'll notice the sidebar with the secondary menu, blog links below, and additional banners. However, this content remains hidden when viewed on a mobile device or a smaller tablet to conserve space and reduce bandwidth usage for our visitors. We recognize that users pay for these data megabytes, and we understand their desire for fast content delivery (given that most mobile networks are slower than cable connections). Through this strategy, we provide a flawless mobile experience while offering slightly varied content on desktops.

What We Can Offer You:

We are equipped to create the ideal solution for your mobile-first strategy. Whether you currently have a website or plan to create one, we can assess your needs based on your target market, products or services, and the feasibility of transforming your vision into a captivating mobile solution.

Our award-winning website design services consistently prioritize results, striving to deliver the best outcomes for you and your business.