What it's about
The moto of the website is 'Always Pay Less Everywhere', and it was a simple coupon announcement system for local businesses, but the old website suffered from so many issues that it was impossible to even list them all. A small portion of them include the following:
- Incredibley slow load speeds; above 30s to load for the first time
- Poor utilization of images and lack of clarity
- Completely missing embedded SEO systems and no organic results - owner had to pay Google ads
- Negative user experience interface
- Wrong utilization of cookies
- Review systems that drove users onto a competitive website
- Many - more than 100 - development errors and misconfigurations of WordPress causing constant issues with the search engines & social media
What we did
To get the full image, here is an example of the old home-page and the new one (click for larger images):
Web Software & Configuration
For the final results that you see we had to combine 13 different commercial software and 10 free GPL3 licences, to create a complete custom solution for this complex project. Amongst others, there is a software for newsletters, facebook auto-posting, blogging system, facebook log-in, business listings, business reviews, image calibration, multi-share capabilities, email for business owners, registration, reservation systems, payment system, embedded Google map system, advanced database optimization, community system, events system, rss and multi-marketing software.
Results so far
Below you can see the infograph after the first month of the redevelopment:
Update May 2nd 2016
The Web Empire is pleased to announce that we received the 2016 Hermes Creative Platinum Award for aplez.com website (Category: Website Elements - Professional Services). This project earned top honors amongst major international brands and leading Fortune 500 companies.
About the Hermes Creative Awards
Hermes Creative Awards is an international competition (since 1995) for creative professionals involved in the concept of writing and design of traditional materials and programs and emerging technologies. More than 160,000 entries comes from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.