Search Engine Optimization and Search Marketing (SEO-SEM)
You want results with S.E.O. services?
We know the world is different today - only the best will survive and grow. This means you need the most skilled, most innovative and trusted experts on your team -- because there is no room for mistakes with your search marketing.
Our team of Search Engine Optimization experts doesn’t just think differently, we remain the go to team for the toughest assignments in the industry – and we deliver results! Every dollar you spend for S.E.O. matters and your search marketing must yield maximum ROI, with solid, measurable business growth -- or else your company loses money and valuable time.
But what really are S.E.M. and S.E.O. and how exactly they work or actually helps your business?
Search Engine Marketing is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. May you hear about PPC right? So, PPC is the Pay Per Click for an advertisement in order a website to gain new visitors and traffic. The most common S.E.M. activities are:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
- PPC (pay-per-call)
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)
A nice, explanatory video for SEM from Google, directly from Hal Varian, Chief Economist of Google will help understand better what's going on with S.E.M. and paid advertising:
S.E.M. results are strong as long as you keep the bills paid. When you stop pay the daily/weekly/monthly balance no more traffic is generated to your website. This is the point that S.E.O. comes and where it can help you save money and bring real profits to your business.
Let's say that you have a gym or a restaurant. People will visit 'google search' typing multiple different keyword combinations. Usually, to any vertical search, the combination can be from 2 up to 20 keywords. If you pay to advertise then for sure you'll be going to come up on the first page of Google for some of the keywords you paid for with a cost of average $9 per click. That actually means that you will pay no matter if you made money, business, transaction or contact with any of the users that clicked on your ad. S.E.O. though are the organic results that bring your business bellow the paid ads. These are the results that everybody cares the most about.
Regardless than in 2016 more than $14.5 Billions were spent in ads, still, the percentage of click on non-paid ads was 7:1. Meaning that the users prefer to click the organic results, then the paid ads. Investing in an SEO plan is the least you can do for your business and your branding.
What is important for Search Engine Optimization:
There are multiple factors (more than 200 as off January 2017) that involved on the final result for Google ranking and indexing for a website. From our experience the main generic factors that we are focusing on are:
You may have the best-looking website in the world, with an excellent introduction, awesome landing page, state of the art graphics but getting no visitors at all. Simply, your content isn't good enough. Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations. Web content must be presented in a very specific way, specific layout, and specific format in order to have results on search engines. There are even limitations to how big or small a page title can be, a paragraph can be or an image description or even the filename. All of these combined are building the correct content for a website that can rule google results.
Website speed or performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. WPO is a major part of SEO. Faster website download speeds have been shown to increase visitor retention and loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices. Web performance also leads to fewer data traveling across the web, which in turn lowers a website's power consumption and environmental impact. Some aspects which can affect the speed of page load include browser/server cache, image optimization, and encryption (for example SSL), which can affect the time it takes for pages to render.
The performance of the web page can be improved through techniques such as multi-layered cache, lightweight design of presentation layer components and asynchronous communication with server-side components. At The Web Empire, we take in great consideration the website performance and is the main reason that we have our own - on site - datacenter.
Search Engine Optimization Examples & Case Studies
Real client example 1:
On the graph below you see the results that we brought to one of our clients in 4 months. We started working with them on August 1st, 2016, having only 455 keywords ranked in Google and less than 3 in the home page. After 4 months we managed to have around 1,600 keywords with more than 10 on the home page of Google and increase their organic traffic by more than 50%.
Real client example 2:
On this example, you can see the increase in a 6 month period compared to same period one year before. This client had an increase of 588% in less than 5 months from the day we started the optimization.
Cost and Plans for S.E.O.
The cost of Search Engine Optimization depends on multiple elements like i.e. the local area that you want, the existent competition, your industry, the amount of keywords, where your website is standing, the overall performance on your social media, your content etc. Keeping this in mind bellow are some rough estimations of monthly costs for SEO service from our company. It's strongly suggested thought to contact us for a further free evaluation and a complete proposal based on your needs and strategy.
- Basic SEO
small & local business
- from $185/mo
- Covers websites up to 50 pages
Home page branded SEO
- Contract: 6 months
- Medium Websites
Hyper Local / High Competition
- from $750/mo
- Large websites or high competitive
City or State wide
Complete website optimization
Up to 10 keywords
- Contract: 6 months
- Enterprise SEO
- from $5,500/mo
- Large and complex websites
National or International
Complete website optimization
custom in depth reports
- Contract: 9 months
As a team of SEO and Search Marketing experts, we focus on where the future of search will be:
Search Engine Optimization has changed. Consider that six years ago anyone could put up a doorway page and drive rankings. Then, a few years later, best practice shifted to a combination composed largely of Metadata, and solid content with links. Today, even though great content, precise Metadata and the right links matter, they do not rival the importance of what we uniquely call Thematic Optimize and Information Optimize. Why? Because Google maintains its dominance into the future by providing a rainbow of relevant, but sufficiently diversified selections for each key phrase searched. This means the more varied, credible and relevant choices Google provides the searcher, the better and more meaningful the experience.
And not only Google, the same goes for the rest of the search engines, like Bing, Yahoo, etc. Therefore, the every day "search" and results of a web engine, are much more complicated than the past. If you want to succeed, you have to provide precise information to Google and all search engines.
What remains clear is that the future of white hat S.E.O. has truly become far more sophisticated. This means the process of anyone performing search engine optimization and driving results has become infinitely more difficult. Today, strategic depth, solid computer programming skills, and a deep understanding of conversion science are the coin of the realm for a top S.E.O. expert team. Because, after all, Google continues to invest and innovate, taking their technology to a higher level, and therefore, so must your search engine marketing company. And we do.
Search Engine Optimization employs the smartest, most sought after thought leaders and human capital in the industry -- to ensure your company delivers its best – no matter if you are a small, medium or Fortune 500 Company.
Our powerful technological methodologies will help you sell far more of your products and services with maximum revenue and rapid ROI. This gives you the realistic ability to drive top keyword positioning and the utmost possible online revenue for your company, resulting in a feeling of power, control, and excitement over your search engine marketing ROI results.
We use our ethics, and powerful drive in doing whatever it takes to help you win. And we tell it like it is -- our open book approach is based on honesty, integrity and a straightforward expertise that drives the best possible new potential clients to your website.