SEO for SME's: What Google's Pigeon Update Means

Google Pigeon UpdateGoogle updated their search engine algorithm back in July, including changes that would make a significant impact on search engine optimization marketers, especially those that work in local SEO. While Google didn't give a name to the update as it had with Panda and Penguin, the website Search Engine Land bestowed the name "Pigeon" to it because it was a significant change to the algorithm. They chose the name because of the update's focus on local SEO - pigeons always fly home.

The algorithm change will provide more relevant and accurate local search results that are more closely connected to traditional web search rankings. The update is not penalty-based.

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Create a Successful AdWords Campaign - Tips

AdWords CampaignA website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have less than 5 seconds to grab their attention.

A campaign landing page though is a separate page that is trying to make the visitor take action, such as subscribe to a newsletter, purchase a product, sign up for an event or register to get more info from a business.

Businessess spend thousands of dollars a week on Google AdWords, trying to increase traffic and of course revenue. 

The problem occurs when an ad promotes an offer, but clicking on that ad takes a visitor to a website homepage that makes no mention of the offer. This is a lost opportunity to sustain the initial attention and interest of the user. 

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Importance of Hashtags and Social Media Strategy

hashtagsmallThere are many ways to improve your social media strategy. One common and simple at the same time is the correct usage of hashtags. Hashtags nowadays are used everywhere, even on the tv news. More than 80% of the internet users are familiar with their existence.

Correct use of hashtags means that you build by time your brand loyalty and the awareness on your client base. Etiquettes are different for each social network and this is something that adds on multiple other factor for a successful usage. So, what are the best ways to use them?

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Create a Dynamic Website, without the cost for a Content Management System

Untitled 3A very important cost for any serious business website development, is the cost of the licences for the Content Management System. That cost varies from $2,000 up to $100,000 and this is a really considerable amount to start with your expenses. On the other hand, there are hundreds of solutions out there, that TWE strongly supports, with similar results and management possibilities, SEO engines, e-commerce, blogging, etc and the most important with zero CMS cost at all. Let's see what are the options.

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