SEO for SME's: What Google's Pigeon Update Means

Google Pigeon UpdateGoogle updated their search engine algorithm back in July, including changes that would make a significant impact on search engine optimization marketers, especially those that work in local SEO. While Google didn't give a name to the update as it had with Panda and Penguin, the website Search Engine Land bestowed the name "Pigeon" to it because it was a significant change to the algorithm. They chose the name because of the update's focus on local SEO - pigeons always fly home.

The algorithm change will provide more relevant and accurate local search results that are more closely connected to traditional web search rankings. The update is not penalty-based.

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How to Deal With Your Online Reputation

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Your online reputation consists of not only the things that you've posted online about your business, but also what others have said about it. In a world where social media site use is widespread, consumers often use these to share feedback and information, both positive and negative, about businesses that they've dealt with. 

Also, sites where people can rate and leave comments or complaints about companies that they've done business with are gaining in popularity. Many online business directories also have a feature where users can leave a rating and comment about a business whose services they've used.

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