The ability of any website to turn visitors into clients is crucial for an enterprise success nowadays. It is inside your power to influence users, in a very positive approach, on their path to conversion by just following some easy tips or ask a professional to do it for you.

Conversion Rate Optimization (CRO)

Creating the best possible digital experience for your users will generate a regular stream of conversions, be it the sales of a physical product or your services. The expectations can dissent supported one's role inside the business (as well as their experience). Within your website and in the physical department of enterprises nowadays, conversion improvement/conversion rate optimization (CRO) is basically a system for increasing the amount of users that become customers or take the specified action - be it the acquisition of a product, the transfer of a whitepaper, or a sign-up for a newsletter - that is directed by the perfection on a website. In reality, conversion improvement is most a lot of - influenced by statistics, metrics analysis, tweaking and marketing.

Google updated their search engine algorithm back in July, including changes that would make a significant impact on search engine optimization marketers, especially those that work in local SEO. While Google didn't give a name to the update as it had with Panda and Penguin, the website Search Engine Land bestowed the name "Pigeon" to it because it was a significant change to the algorithm. They chose the name because of the update's focus on local SEO - pigeons always fly home.

The algorithm change will provide more relevant and accurate local search results that are more closely connected to traditional web search rankings. The update is not penalty-based.

Apple is one of the most successful corporations of this century. They have been pioneers in the industry, always showing the way for the competition to follow. They have been responsible for revolutionary products like the MacBook, iPhone, iPod and the iPad.

More and more consumers are now picking apple products over those of the competition. This has as much to do with superior technology as the ңoolҠfactor that has come to be associated with Apple devices over the years. The tablet market was a creation of Apple and understandably so, they hold most of the market in that segment. In 2012, 63.5% of the devices sold so far in this category were iOS devices. The real war is being fought over in the smart phone market. Even there, Apple holds 32% of the market. That's a very significant number. All in all, 47.04 million iOS devices have been sold so far in Q1, 2012.

How important are mobile friendly websites? In today’s market, crucial. The amount of visitors using mobile devices to view websites or search the internet is constantly increasing. According to emarketer in 2016 “… nearly one in 10 US internet users (11.7%) will go online exclusively through a mobile device,” and that number is expected to rise.

This means that if you want your business to be viewed, especially in service industries such as restaurants and hair salons, then you need to have a mobile friendly website or risk losing customers.

On April 21^st 2015 Google changed the way their search engine ranks websites.

A website landing page is the first page that a user lands on when they visit your website. Statistics are saying that you have less than 5 seconds to grab their attention.

A campaign landing page though is a separate page that is trying to make the visitor take action, such as subscribe to a newsletter, purchase a product, sign up for an event or register to get more info from a business.

Businessess spend thousands of dollars a week on Google AdWords, trying to increase traffic and of course revenue. 

The problem occurs when an ad promotes an offer, but clicking on that ad takes a visitor to a website homepage that makes no mention of the offer. This is a lost opportunity to sustain the initial attention and interest of the user. 

There are many ways to improve your social media strategy. One common and simple at the same time is the correct usage of hashtags. Hashtags nowadays are used everywhere, even on the tv news. More than 80% of the internet users are familiar with their existence.

Correct use of hashtags means that you build by time your brand loyalty and the awareness on your client base. Etiquettes are different for each social network and this is something that adds on multiple other factor for a successful usage. So, what are the best ways to use them?

Seven months ago a huge hurricane with the code-name Sandy, hit the North East US. Major states, including New York & New Jersey, were heavily impacted for many weeks afterwards. People lost their lives, their homes and businesses and until today thousands are still struggling to get back on their feet. What I will say through my article is the view of a tech-guy on the problems we faced on infrastructure, predictions, security and disaster recovery and common mistakes that even big businesses with branded support couldn't avoid.

Prepare for the worst - Hope for the best.

When it comes to prediction and preparedness for a natural catastrophe or a simple data-failure accident, the least you can expect from your I.T. guy is to protect your business’s and clients’ data. Nowadays there are hundreds of different roads that a sophisticated I.T. manager can follow. At the end of the day what counts is how many hours the business was down, and what data was lost or incapable of restoration.

Your online reputation consists of not only the things that you've posted online about your business, but also what others have said about it. In a world where social media site use is widespread, consumers often use these to share feedback and information, both positive and negative, about businesses that they've dealt with. 

Also, sites where people can rate and leave comments or complaints about companies that they've done business with are gaining in popularity. Many online business directories also have a feature where users can leave a rating and comment about a business whose services they've used.

How to succeed in today's web industry 2013

In my last blog article I described and analyzed the 5 most important factors that someone should consider if he/she wants to have a successful website. These rules are personal opinions through my 20+ years experience in this industry and few of them are changing year by year. It's important to understand that these are generic rules for a multi purpose website and that they don't always fit all types of websites or businesses.

Let's take a look now at the other 5 factors:

The basic rules of Typography is a resubmit from an article of Webdesigner Depot. This article came to my attention few years ago and since then I'm constantly trying to follow all of them. 

When someone visits a website you’ve designed, the odds are that they don’t care much about the colors, images or sounds, they’re immediately looking at the text. No matter how many bells and whistles you’ve built into a website, everyone relies on text to accomplish whatever they’re visiting the site to do. That alone should make typography, the art of arranging type, a priority for any web designer.

In this article we take a look at 10 easy rules to keep in mind when designing your next web project.

How to succeed in today's web industry

There are probably hundreds or thousands of important steps, and factors that someone should consider if he/she wants their website to be successful. Succesful means incoming traffic and results. Period.

Through my experience i have came up with some final conclusions as to the most important factors for almost any kind of business or cause:

A very important cost for any serious business website development, is the cost of the licences for the Content Management System. That cost varies from $2,000 up to $100,000 and this is a really considerable amount to start with your expenses. On the other hand, there are hundreds of solutions out there, that TWE strongly supports, with similar results and management possibilities, SEO engines, e-commerce, blogging, etc and the most important with zero CMS cost at all. Let's see what are the options.

I have been involved with the development and consulting of several startups over the last 15 years. Some of them failed, others managed to stay afloat over time. At one point I even had under my command the biggest Portal in Greece, and few of the most traffic generating websites in the gaming industry worldwide.

While that’s not totally relevant I just wanted to back up my claims with some real achievements and experience. Either way, we got the introduction to this article underway – we will try to figure out the good and the bad startup ideas.What this article will not be is another list of things you need to have to create your own startup. You probably can get tons of those from uncle Google, so let’s not be repetitive and try to dig deeper.

This article is going to be more about the factors you need to take into consideration. Launching a startup is actually not that hard, the tricky part is not letting it die.So let’s begin with a clear -and at the same time hard- question:

Why might you fail?